map of a process • observisualize
observe >>>>> visualize
it’s a portmanteau, although smooshing the words together unfairly ignores the juicy process. A lot happens between my observations and visualizations - I think, research, remember, feel, sketch, ideate, test, evaluate, think. Did I say think?
I express my inner world primarily through diagrams (drawings & sculptures) as well as narratives and Midjourney images. I’ve always leaned towards abstraction, and I fell in love with diagramming in architecture school.
Observisualize is truly an overarching identity for me, beyond any given name. It started as simply relating to my love of diagrams, and has become an ethos and way of being. This is why I’ve fully embraced it as a company name as well as any online presence.